News and advice for software sales professionals and employers.

Your LinkedIn Profile: 4 Important Items to Consider

Here are four great ways to make your LinkedIn profile shine.


Opportunity seekers: What does your LinkedIn profile look like? If you haven’t put much thought into it, here are some tips for how to improve your profile and increase your future career opportunities:


  1. You need a picture. A professional headshot is preferable. If you’re even contemplating a change, it’s considered very unusual to have a LinkedIn profile without a picture.


  1. Use keywords. It’s important to include words in your profile about the nature of the current solution you’re selling and the types of customers you call in. Example keywords include “business intelligence”, “data integration”, and “cybersecurity.”  Relevant keywords help make you more searchable for those with an opportunity. If you’re not looking for an opportunity, at least you’ll decrease the phone calls you get about irrelevant opportunities.


“Listing your team’s size will bring more relevant opportunities your way.”


  1. Remove old opportunities. Get rid of those opportunities that are further back in your career. If you’re more than three years out of college, you can remove those old positions from your profile. They’ll start to hurt the appearance of your profile. If you’re 10+ years into your career and had a few short, irrelevant positions at the start of your career, go ahead and remove those too.


  1. List the size of your team. This is specific to those in sales leadership roles. Indicate whether you’re in first-line or second-line management positions. This will also help bring more relevant opportunities your way.


I hope you’re enjoying this rock-solid job market right now. If you have any questions for me or need any more tips, don’t hesitate to reach out via phone or email. I look forward to hearing from you soon.